Now, the company is bringing on a new chief marketing officer. But the move also raises a bigger question: what went wrong with Norwegian’s marketing in the first place?

Last Chief Marketing Officer Lasted Just a Year

The previous chief marketing officer, Kiran Smith, lasted just one year at Norwegian Cruise Line. Smith did not have experience in the hospitality industry, but she previously held executive marketing roles at companies like iRobot, Brookstone, and Stride Rite.

During her time at Norwegian, she oversaw a rebranding that moved away from the standard Norwegian blue logo in favor of a new black version, a muted color palette, and more aspirational imagery.

She also oversaw the marketing campaign “It’s Different Out Here,” a callback to a successful campaign the cruise line ran in the 1990s. But times have changed, and the things Norwegian focused on as “different,” such as flexible dining times and relaxed dress codes, are now widely available across many cruise lines.

When we first saw the new campaign, we questioned what they were going for and how effective it would be. Apparently, we were not the only ones. In April, Norwegian announced that Smith would be leaving around her one-year anniversary.

New CMO Is Lee Applbaum

Norwegian’s new CMO, Lee Applbaum, will start on July 6. Applbaum has experience across premium consumer brands. According to Norwegian’s press release, he “served as global chief marketing officer at Patrón Spirits International and later Bacardi, leading the Tequila Patrón portfolio before expanding his scope to include Grey Goose.”

It’s an interesting choice to bring in an outside hire again rather than promote from within the brand, signaling their need to go in a new direction.

What Went Wrong With Norwegian’s Marketing?

During recent earnings calls, Norwegian noted several problems with its marketing. The first was spending. According to the Q1 2026 earnings call, Norwegian spends almost twice as much as its competitors on marketing per bed.

The organization was also extremely siloed, with teams not communicating effectively with each other. That meant Norwegian could be running marketing campaigns for one part of the business while another part needed attention.

For example, the company heavily marketed the enhancements coming to its private island, Great Stirrup Cay. But the problem is that the island’s pier is still not ready, and the waterpark will not open until September.

A clearer example was Norwegian’s confusing ad campaign featuring seamen. One commercial had them asking about wearing “flippy-floppies.” At the exact same time, the operations team doubled down on rules banning flip-flops in the dining rooms. That decision has since been rolled back.

John Chidsey, CEO of Norwegian Cruise Line Holdings, has said the company wants to market to “premium families with kids” going forward. The goal is to maximize occupancy by filling the third and fourth beds in cabins, as competitors already do.

For Applbaum, the challenge will not just be creating a slick new ad campaign. Norwegian needs clearer messaging, better coordination between marketing and operations, and a stronger answer to why guests should choose Norwegian over its competitors. The cruise line has ships, destinations, and loyal fans to build from. Now it needs marketing that actually makes that case.

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That being said, if you were going to buy a product anyway, why not get it while it’s on sale? I always make a list of things I’ve been waiting to purchase, and then if they go on sale on Prime Day, buy them at that time. That way, I’m not spending needlessly but saving money instead.

Are you looking for discounts on cruise-related stuff? Amazon Prime are June 23rd to 26th. Here are the best cruise-related deals we see so far. We’ll keep updating this page as the event goes on, so refresh the page when you visit.

Ship Card Holder

On a cruise, your room key is everything; your ID to get off the ship, your room card, and how you make purchases on the ship. You’re constantly taking it out and using it, which makes it easy to loose it. While you can get it replaced, it’s such a hassle.

Here are 3 great options for keeping track of your card. All work for all kinds of cards, whether it’s the older magnetic strip cards that need to be hole punched, or the newer RFID cards (they can go in the clear plastic protector).

Lanyard

Probably the most popular option is a lanyard you can keep around your neck.

Avorast 5 Pack Cruise Lanyards for Ship Cards, Cruise Essentials 2026 for Carnival, Royal Caribbean, NCL, Lanyards for ID Badges with Detachable Buckle & Waterproof ID Badge Holders (Mix)

If you prefer a lanyard, these come in a 5 pack with several colors. It has a badge holder, so it can be used with hole punched or non-hole punched cruise cards.

$5.22

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Retractable Card Holder

Some people prefer lanyard you can put around your neck, but I prefer a retractable tether. I can easily attach the clip to my shorts and keep my card in my pocket. When I use it as a room key, I just pull it out and swipe it and stick it right back in. When I use it to buy a drink, I just unclip it from my belt and hand it over.

2 Set Badge Holder Retractable Clip Heavy Duty Badge Reel with Acrylic Clear Vertical ID Card Badge Holders for Work Office Nurse Teacher Student

This specific version comes with a sleeve for cards that are RFID enabled and cannot be hole punched (like Royal Caribbean’s newer Quantum and Oasis-class ships). If your card comes with a hole punch in it already, like on Carnival, you can skip the plastic pouch and attach the card right to the reel.

$5.09

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Magsafe Card Holder

I just tried this method on my cruise last week and it’s my new favorite. With a MagSafe wallet, you can just clip it to the back on your phone. When you’re back in the cabin, just take it off and stick it on the door to remind you to grab it on your way out.

I tried a few cases and this ended up being my favorite. It was thin (holding only one card) and surprisingly strong. MagSafe wallets are compatible with iPhones 12 and newer as well as Google Pixel 10 and some Samsung phones with magnetic cases.

TWZKG for MagSafe Wallet, 3 Cards Holder, Slim Magnetic Phone Wallet for iPhone 17/16/15/14/13/12 Pro Max Plus Air Series,RFID Blocking Vegan Leather,Black

• Upgraded Magnetic Lock: Delivers 5000g holding force—5X stronger than the official magnetic wallet. Seamlessly integrate the magnetic phone wallet onto your Magnetic case or iPhone. Keep your ID, credit cards, and other essentials firmly and feel secure with the ultra-strong built-in magnets that lock the wallet into place
• Ultra-Slim Profile for Effortless Portability: Measuring a mere 0.15 inches thick (just 3.8mm), this MagSafe Wallet slips into your pocket, jacket interior, or even the smallest bag compartment without adding bulk. No more bulky, uncomfortable protrusions—carry your essential cards (IDs, credit cards) with a “barely-there” feel that keeps your daily carry sleek and light.
• Effortless Card Access: A specially designed 20 mm slot at the bottom lets you quickly slide cards in and out—no fumbling, no hassle

$6.63

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Luggage Tag Holders

Most cruise lines ask you to print your luggage tags before arriving at the port and attach them to your suitcases you’ll be checking. While you can have the porters on site tag your bag, printing and attaching your own tags saves you time when dropping off your bags. If you’re flying in though, it can be hard to attach them once at the destination unless you bring a stapler. These luggage tag holders will do the trick, and since they’re plastic sleeves, you don’t have to worry about water making the ink run if it’s raining. The size can depend on cruise line so we have different options below.

5 Pack Cruise Luggage Tag Holders for Carnival, NCL, Princess, MSC Cruise Ships, Clear Cruise Tags Holders with Zip Seal by FUNMCAN, Wide Waterproof Cruise Essentials Cruise Accessories Must Haves

• PERFECT FIT 9 POPULAR CRUISE LINES：Make your cruise a breeze with FUNMCAN premium cruise luggage tag Holders which are specifically designed and perfectly fit for Carnival, Princess, Norwegian (NCL), MSC, Holland America, P&O, Costa, Azamara, Viking cruise line of 2025-2026 and More.
• PROTECT YOUR PAPER TAGS：Our Cruise tag holders are made of high-quality thicken plastic meterial with strong steel loop. No more worrying about your tags ripped or lost and safely delivery to your cabin, best choice for any cruiser.
• WATERPROOF REUSABLE：Clear cruise tags holders are wide perfect size and waterproof zip seal design to protect your cabin information from getting wet, moisture and other damages during transit. Clear cruise tags holder makes it easy to identify & display, also it is a reusable one for the future cruising.

$5.09

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USB Charger (instead of extension cord)

Most cruise cabins only have one or two power outlets available. With the number of devices we have now-a-days (your phone, Apple Watch, Kindle, fitbit), it can lead to a fight over the available outlets.

Most cruise lines do NOT allow surge protectors because of fire issues that may occur with cruise ship wiring. There a lot of stories of confused gate agents not knowing the difference and confiscating them anyway. Other cruise lines have banned any extension cord or device that adds additional 120V outlets.

Also, there is no such thing as a cruise-line approved charger, don’t believe the hype you see on Amazon. Cruise lines don’t endorse any brand or specific type of charger. They do have guidelines though.

A safest option is to bring a USB hub. This one specifically will let you charge up to 3 devices at once. What makes this different than some of the cheaper ones out there, is it has two USB-C ports on it. That means this device can high speed charge several devices (the average iPhone caps out at 20W charging). These port can be used to fast charge many devices like iPhones, Android Phones, Nintendo Switches, Tablets, Chromebooks, and even Laptops.

The charger is also 65W which means it can simultaneously charge several devices at their max wattage (an average iPhone maxes out at 20W). It’s really useful when you need a quick top-up to your battery while back in the cabin.

Anker Phone Charger, 65W 3-Port Fast Compact Foldable USB C Charger Block, Type C Charger Fast Charging for MacBook Pro/Air, iPad Pro, Galaxy S20, Dell XPS 13, Note 20/10+, iPhone 17 Series, and More

• The Only Charger You Need: Say goodbye to your old chargers. Anker 735 Charger (Nano II 65W) has the power you need to fast charge your phone, tablet, and USB-C notebook from a single charger.
• High-Speed Charging: Connect a single device to get a 65W max charge—that’s enough to power up a 2020 MacBook Pro 13″ at full speed. And when you connect three devices, power will be distributed efficiently between ports to ensure you get the best charge.
• Compact Design: Power up to 3 devices with a charger that’s roughly the size of an AirPods Pro case.

$24.69

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Insulated Mug

While it’s easy to get drinks like lemonade, ice tea, coffee, and juices on board, the cups that you’ll find in the buffet are ridiculously small. Bring your own insulated tumbler and save yourself some trips. This is a knock-off version of the very popular Yeti cups. It works for hot things like tea and coffee, or cold things like juices and lemonade. I bring one with me every morning to the buffet and stock up on the juices that they stop serving around 10 am. That way I have some in my fridge in the room.

Note: If you’re sailing on Royal Caribbean and have the soda, you do NOT need a cup. You get a cup when you board that will work with the Coke Freestyle machines onboard. If you have the Deluxe Beverage Package, you can add a Coke Freestyle tumbler for $5.

Note: for sanitary reasons, please do not fill this cup directly from the dispensers. Grab a clean cup in the buffet and use that to get the juice and pour it into your mug

STANLEY Quencher H2.0 Tumbler with Handle and Straw 40 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Azure

• YOUR DREAM TUMBLER: Whichever way your day flows, the H2.0 FlowState tumbler keeps you refreshed with fewer refills. Double wall vacuum insulation means drinks stay cold, iced or hot for hours. Choose between our 14oz, 20oz, 30oz,40oz and 64oz options depending on your hydration needs. The narrow base on all sizes (except 64oz) fits just about any car cup holder, keeping it right by your side.
• ADVANCED LID CONSTRUCTION: Whether you prefer small sips or maximum thirst quenching, Stanley has developed an advanced FlowState lid, featuring a rotating cover with three positions: a straw opening designed to resist splashes with a seal that holds the reusable straw in place, a drink opening, and a full-cover top for added leak resistance. We’ve also included an ergonomic, comfort-grip handle, so you can easily carry your ice-cold water to work, meetings, the gym or trips out of town.

$22.50

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Insulated Mug Holder for Royal Caribbean

If you’re sailing on a Royal Caribbean ship, and you get the Soda Package, or have the Deluxe Beverage Package and pay $5, you will receive a cup once you board the ship. That cup will allow you to fill up with sodas and other beverages from the Coke Freestyle Machines (see the drink selection here). It technically holds 16 ounces of beverage, but the dimensions are larger because of its thick insulated walls.

These holders make it easy to carry your cup around the ship. The strap is easy to hold on to, and it can even click onto a bag or your shorts so you can carry it while your hands are full of plates from the buffet. This sleeve is thin enough that the Coke Freestyle machines can read the chip inside the cup without taking it out.

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Bluetooth Trackers

Bluetooth trackers have become as necessity in recent days as airlines have gotten awful at keeping track of Bluetooth trackers have become a necessity in recent days as airlines have gotten worse at keeping track of luggage. Just drop one of these tags in your luggage, and you’ll be able to see where it is if it gets lost. On my last flight, the airline didn’t load my luggage onto the plane. As soon as I landed at home, I could see my bags were still in Seattle, and I was able to go file the necessary paperwork before luggage even started coming out on the belt.

These trackers have no ongoing fees and have no data connection themselves. Instead, they connect to phones nearby and relay the information through them. They’re not very useful on the ship, and don’t even think about trying to track children onboard with them, because of all the metal and the lack of cell phone connections.

There are basically three location-finding networks:

• Apple’s Find My network: Apple devices only
• Life360 / Tile: Phones with the Life360 app installed, plus Amazon/Ring devices
• Google’s Find My network: Android devices only.

Typically, in the U.S., the AirTag has the best coverage because every iPhone acts as a receiver. Internationally, the iPhone doesn’t have as much market share, so it’s more of an even playing field. I use Tile with my Android phone and have no issues.

These aren’t just for traveling. When you’re home, you can attach one to your keys, briefcase, or purse and continue using it on a daily basis.

Apple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range

• FIND YOUR ITEMS ON FIND MY — AirTag (2nd generation) helps you keep track of what matters. Attach one to an item you want to keep track of using the Find My app.*
• EXPANDED PRECISION FINDING ON IPHONE AND APPLE WATCH — Get step-by-step directions to your lost item on iPhone and, now, Apple Watch.*
• ENHANCED SPEAKER — With a 50% louder speaker and a new, distinctive chime, it’s easier than ever to hear and find AirTag.*
• PING FROM FAR AND WIDE — Upgraded Ultra Wideband and Bluetooth chips allow you to find your items from even farther away than ever before.*
• SHARE ITEM LOCATION — Share AirTag location access temporarily and securely with trusted contacts, third parties, or over 50 airline partners if you lose something important.

$24.00

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Life360 Tile – Bluetooth Tracker, Keys Finder and Item Locator for Keys, Bags and More. Phone Finder. Both iOS and Android Compatible. 1-Pack (Black)

• THE EVERYTHING TRACKER: Protect lost or stolen stuff and make family life easier. Attach to everyday things like keys, water bottles, or bags
• STAY SAFE WITH SOS: Discreetly trigger an SOS alert to your loved ones in unsafe situations
• FIND YOUR THINGS: Ring your misplaced Tile, or track it down in the free app

$17.99

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Chipolo LOOP – Rechargeable Bluetooth Tracker for Key and Pocket Location, Compatible with Apple or Google, Call Your Phone & Out of Range Alerts for Android

• Rechargeable: LOOP is a rechargeable tracker that works with any USB-C charger, so you don’t have to deal with the hassle of replacing batteries. The battery lasts up to 1 year on a single charge. Charger is not included.
• Works with iOS or Android – Chipolo LOOP is universally compatible and works with the Apple Find My or Google’s Find Hub network. Both networks are made up of millions of Apple or Android devices, which means you can find your missing item almost anywhere in the world.
• Find nearby & far away – Ring your LOOP to locate your items with the help of a very loud sound when they’re hidden nearby. If your item is far away, locate it on the map with the help of a global network, Apple Find My or Find Hub on Android.

$33.15

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Downy Wrinkle Release

Reusable Straws

In 2019, many cruise lines stopped using plastic straws on board in an effort to stop plastic waste from entering the ocean. Some lines have paper or candy alternatives and others have nothing. Carnival has the fewest straw options while Norwegian and Royal Caribbean has better options.

Since I’m addicted to soda and prefer a straw, I bought these for my last cruise. They’re just a few inches tall but can expand, so they can be used in anything from a highball glass to a large hurricane glass. They’re solidly made and the little carrying case makes it easy to slip it into your pocket between drinks.

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Packing Cubes

I wouldn’t say packing cubes are “essential” but they make unpacking in the cabin so much easier. I’ll put my socks in one, tshirts in another, underwear in another. Then when I’m in my room, I just grab the bag from my suitcase and throw it in a drawer. They also add some compression so you can squeeze more into your luggage.

BAGAIL 4 Set/6 Set/8 Set Compression Packing Cubes Travel Accessories Expandable Packing Organizers (Half Mesh, 6-Black)

• How to Compress:The cube is compressed by the middle zipper; Using steps: 1)Fold and flatten clothes 2)Pack clothes in the cube and zip the front zipper 3) Put a finger on the back of the middle zipper when compressing to avoid zipper get stuck in fabric
• Premium 320D Fabric: Our bags are crafted from high-tenacity 320D fabric, offering superior tear and abrasion resistance. Its dense structure provides excellent support while achieving the a balance between weight and durability

$18.04

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Portable Luggage Scale

Cruise lines don’t have hard limits on the weight on your luggage, but airlines sure do. Your suitcase might have been under the limit when you left, but what about after you added all our souvenirs? This portable scale lets you weigh your bags so you’re not hit with those insane overage fees.

travel inspira Luggage Scale, Portable Digital Hanging Baggage Scale for Travel, Suitcase Weight Scale with Rubber Paint, 110 Pounds, Battery Included – Silver

• [Travel without stress] This hanging baggage scale easily prevents overweight baggage charges; a must-have for traveling. *The isolation tag must be removed from the battery case before use!
• [110-lbs Max Capacity] The travel weight scale has 110lb/50kg weight capacity, allowing you to use it for even those oversized bags. Graduation of portable electronic scale: 0.1lb/50g. Suitcase electronic scale weights 3.5 ounces, small and convenient. No extra space is required to start your adventure.
• [Multifunction digital scale] Backlight LCD display is easy to read the digital luggage scale in dim light and bright light. Rubberized handle is comfortable to grip. The data lock function gives you more time to read the results.

$7.41

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Kids Toys

If you’re traveling with small kids, finding stuff to keep them entertained while in the cabin in a chore. Space is limited, but in the cabin and when packing. These toys are great though. We brought them on our last cruise and kids love them.

YOTNUS 24pcs Travel Magnetic Toys for Kids Toddlers: Portable & Durable for Airplane Road Trip Car Travel Games, Magnetic-People-Magnet-Men, Creativity & Educational, Fidget Toys for Classroom Office

These magnetic people will stick to almost anything in the cabin; the floors, walls, ceiling, and more. It’ll help keep the kids entertained while you’re in the cabin.

$20.42

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JOYIN 3 Packs Foldable Pail Bucket with Shovels & Mesh Bag, Collapsible Buckets Multi Purpose for Beach, Camping Gear, Beach Party, Fishing, and Fun Summer Activities (Yellow/Blue/Green)

• SUPER VALUE. Beach Toy includes 3 sets of Foldable Pail Bucket with Shovels and a mesh bag that is very convenient to carry. Each Bucket 2.5 L
• EASY TO USE. Our beach bucket is collapsible and you just need to press on the folded bucket to make it snap back.
• ENDLESS FUN. Our collapsible beach bucket is perfect if you’re planning a fun day at the beach or looking for some fun beach party ideas. These beach toys are great for party favors and prizes or for simply enjoying a fun time playing at the beach!

$18.98

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Some guests enjoy hiding ducks around the cruise ship for kids, and adults, to find. Here you can get 30 different ducks along with tags. (Note: ducks are prohibited on Disney Cruise Line).

JOYIN 30 Pcs Rubber Ducks, Random Assortment Ducks Bulk with Mesh Carry Bag, Mini Rubber Duckies for Baby Bath Toys, Kids Toddler Summer Pool Toys Birthday Gifts Party Favors

• 30 PACK MINI RUBBER DUCKS:Our random assortment rubber ducks bulk for toddlers 30 pack adorable party in summer favor set features up to 30 different designs. They serve as entertaining decorations to brighten up any kiddie party
• 2 INCHES CUTE DUCKIES:These rubber ducks for the children are about 2 inches each. Suitable for children of all ages, can be used as school gifts, classroom prizes, birthday party supplies, carnival awards, treasure box toys, goodie bags stuffers, easter stuffers, pinata fillers, end of year student gifts, back-to-school gifts etc

$14.24

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Portable Fan

Some people need to have a fan while they sleep, either because of the noise, or they sleep hot. This 7″ fan is mid-size, and still under the limits (Carnival limits fans to 12″ in diameter or less). It’s super thin though which makes it easy for packing. It’s also battery powered, so great for old cabins that don’t have outlets near the bed.

Warmco 10000mAh Portable Travel Fan 7-inch, Up to 24H Runtime, Ultra-thin Quiet Rechargeable Battery Powered Desk Fan with Digital Display for Camping, Office, Bedroom, Cruise Essentials

• 10,000mAh Battery Powers 24H on Low / 10H on High — All-Day Cooling Without Recharging: This Warmco rechargeable desk fan runs a full workday on low speed and overnight camping sessions on a single charge. 4 adjustable speeds and 5-blade design deliver consistent airflow at your desk, in a tent, or on a cruise cabin.
• 1.61″ Slim, 7″W × 8.4″H at 0.89 lbs — Slides into Any Backpack: Slim and light enough to slide into any backpack ready for commutes, camping, and cruise travel. The foldable stand adjusts for flexible positioning and folds flat for storage.

$26.64

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Sun Protection Shirt

Did you know that a white t-shirt only provides the equivalent of an SPF protection of 7 and when it’s wet, only 3! That’s nothing. If you’re going to be spending at day at the beach or outside, and you have fair skin, a sun protection shirt can be a life saver. When clothing provides sun protection, it is UPF rated (rather then SPF which is for skin products). The technology has come a long way, and UPF shirts no longer feel like wet suits of vinyl. Some are just as soft as a regular t-shirt. They’re great for kids who forget to re-apply sunscreen or protecting your back’s hard to reach spots.

Also, some destinations. like the national parks in Mexico, no longer allow any chemical sunscreen to protect the reefs. Because of this regulation, a UPF rated sun shirt is your only option.

Roadbox Mens UPF 50+ UV Sun Protection Shirts Outdoor Long Sleeve SPF Diving Rash Guard for Fishing Hiking Swimming

• 【UPF 50+ Polyester Baselayer】Ultra-Soft and Quick Dry fabric provide extreme comfort with very lightweight without restriction, This is a popular gift for men you can choose on Father’s Day, Valentine’s Day, or Christmas.
• 【UV Protection】50+ UPF rating provides excellent protection against ultraviolet rays, It can protect your skin away from UVA, UVB rays with safer and cooler on outdoor sports.
• 【Moisture Wicking】Breathable, Lightweight, Quick-Drying fabric actively wicks moisture away from the skin, keeping you dry, cool and comfy in running, fishing, workout.
• 【Ergonomic Comfortable Design】This hiking shirt has a tag-free collar and flat-lock seams to reduce chafing and increase comfort, Raglan sleeves provide a full range of motion for both arms, making you free in the sports.

$8.74

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baleaf Womens UPF 50+ Sun Shirts Long Sleeve UV Protection Quick Dry Breathable Lightweight Rash Guard Hiking Workout A01-white M

• UPF 50+ Sun Protection – Blocks harmful UVA/UVB rays to help protect your skin during hiking, fishing, beach walks, and outdoor workouts.
• Moisture-Wicking & Quick Dry Fabric – Lightweight breathable material pulls sweat away from your skin to keep you cool and dry while running, training, or hiking.
• 4-Way Stretch Comfort – Raglan sleeves and flatlock seams allow unrestricted movement and reduce chafing during yoga, workouts, or long trail hikes.

$13.29

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Boys UPF 50+ Swim Shirt Long Sleeve, 1 or 2 Pack UV Sun Protection Rash Guard, Youth Kids SPF Water Shirts for Beach Surf

• UPF 50+ Sun Protection: The kids sun shirts has UPF 50+ SPF protection, effectively preventing UV rays from the sun
• Quick Drying: Our technical quick dry fabric and mesh Panels at the sides of the armpit and sleeves will help wick away moisture and sweat away from your kid’s skin; Tagless collar and pure polyester fabric deliver extreme skin-friendly comfort and add more range of motion
• Lightweight & Breathable: Made from an extremely breathable fabric that provides superb breathability and comfort

$7.99

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Kids’ Cruise Coloring and Activity Books

Recently, we created two books for the younger cruisers in your life. Both were created to help new cruisers who might be anxious to sail, or to keep kids busy while onboard. We have versions for both Royal Caribbean and Carnival featuring Studio B, Sorrento’s, and Pizza Pirate featured.

$9.99 each.

Cruise Ship Coloring Book for Kids (Royal Caribbean Edition)

Cruise Ship Coloring Book for Kids (Carnival Edition)

Let’s Get Cruising: An Activity Book for Kids (Royal Caribbean Edition)

Let’s Get Cruising: An Activity Books for Kids (Carnival Edition)

Price not available

Price not available

Price not available

Price not available

Ages

3-5 years old

3-5 years old

6-8 years old

6-8 years old

Cruise Line

Royal Caribbean

Carnival

Royal Caribbean

Carnival

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Buy on Amazon

Buy on Amazon

Buy on Amazon

Cruise Ship Coloring Book for Kids (Royal Caribbean Edition)

Price not available

Ages

3-5 years old

Cruise Line

Royal Caribbean

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Cruise Ship Coloring Book for Kids (Carnival Edition)

Price not available

Ages

3-5 years old

Cruise Line

Carnival

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Let’s Get Cruising: An Activity Book for Kids (Royal Caribbean Edition)

Price not available

Ages

6-8 years old

Cruise Line

Royal Caribbean

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Let’s Get Cruising: An Activity Books for Kids (Carnival Edition)

Price not available

Ages

6-8 years old

Cruise Line

Carnival

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Magnetic Hooks

Even on the best and newest cruise ships, storage is at a premium. Because cruise cabins are all made from metal, you can use magnetic hooks to increase your storage space. I bring two types of hooks with me, heavy-duty and standard.

Heavy Duty Magnetic Hooks

These hooks say they’ll hold up to 110 pounds. I can’t vouch for that, but they are pretty strong. I’ve used them to hold up binoculars, wet swim suits, baseball caps, and soda cups.

DIYMAG Magnetic Hooks, 40LBS+ for Home, Kitchen, Workplace, Office and Garage, Pack of 8

• INDUSTRIAL GRADE: 50 lbs tension is based on the direction of tension perpendicular to the contact surface — reduced by 2/3 if used Horizontally.

$5.94

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DIYMAG Magnetic Hooks, 30lbs+ Magnet Hook 2026 Cruise Cabin Ship Essentials Heavy Duty Strong Magnets Refrigerator Fridge Hanging for Classroom Beach Vacation Kitchen Grills Home 20 Pack (Silver)

• 2026 Cruise Essentials:You can bring these heavy duty magnetic hooks on a cruise ship to decorate the metal walls and doors of Carnival cruise ship cabins. In addition, they can also be used in the cabin bathroom to hang your toiletries and clothes. They are an ideal gadget for your cruise life
• Convenient Size To Carry:Our powerful magnetic hooks are made of high-quality neodymium magnets, metal base and detachable metal hooks. Each set includes 20 magnetic hooks, with diameter of 0.63 inches and a height of 1.38 inches. The precision workmanship and small size are very convenient for carrying

$8.49

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Waterproof Phone Case

On a vacation, your phone needs to be protected, whether its on the beach, in a pool or on the ocean. While many phones have water resistance ratings, they are not supposed to be exposed to salt water, sand, or chlorine. These inexpensive cases will provide your with the extra protection you need.

I purchased this set in 2018 and have used them all over the world; on water slides, lazy rivers, and waterfalls. They’ve always worked perfectly. I highly recommend them.

Hiearcool Waterproof Phone Pouch, IPX8 Waterproof Phone Case for iPhone 17/16/15/14 Pro Max, Cell Phone Dry Bag for Beach & Cruise Essentials, Touch Screen, Lanyard Included, 2 Pack (Fits Up to 8.9”)

• Cruise-Ready IPX8 Waterproof Protection: Fully sealed IPX8 waterproof pouch protects your phone from splashes, rain, pool water and beach sand—perfect for cruises, pool decks, water rides, beach days and tropical excursions.
• Touch-Friendly Screen for Easy Use: Clear and responsive touch window lets you use your phone, take photos/videos, check maps or read messages without removing it from the pouch—ideal for capturing moments during cruise trips.

$7.59

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Nightlight for Bathroom

This light is a must-have if you’ll be sailing with kids or are known to have to make a trip to the bathroom in the middle of the night. The bathrooms on cruise ships are notoriously small and pitch dark. For most ships, if you’re using the bathroom at night, the only option is to turn on the bathroom light, blinding yourself (and potentially others through the crack in the door).

This night light is perfect for a cruise ship. It’s magnetic, so it just clings to the bathroom wall. You can always leave it on or use the motion sensor so it only activates when you step into the bathroom. It also offers varying levels of brightness (the lowest level is fine for me).

This unit is rechargeable using a micro-USB port and needs no batteries. One charge is more than enough to last an entire cruise if you use it on the motion sensor setting.

What I also love about this light is that it’s not just a purchase for a cruise. Each light comes with a metal plate with a sticker that you can use to mount it at home. I put one light in my front closet to light up whenever I open it. Then when I go on a cruise, I just grab it and put it in my bag.

Lyridz Rechargeable Battery Night Light with Motion Sensor, Portable Mini Warm White LED Stick-on Closet Light, Adjustable Brightness for Bathroom, Bedroom, Kitchen, Cabinet, Stairs, Hallway, 2-Pack

• [180-Day Battery Life & USB-C] Stop wasting money on AA batteries. This eco-friendly LED light fully charges in 3 hours via USB-C and lasts up to 6 months in sensor mode. ClimatePartner certified for a smaller carbon footprint and bigger savings on your energy bill
• [Instant Motion Activation] Navigate your home safely at night. The advanced PIR sensor detects movement within 10-16ft (120° angle) and lights up in 0.5s. Perfect for seniors and children, providing hands-free illumination to prevent trips and falls in dark hallways or bathrooms
• [Smart Dual-Way Dimmable] Customize your glow with ease. Choose from 5 preset brightness levels or long-touch for 1-20lm stepless dimming. The smart memory function remembers your last setting, ensuring the perfect 2700K warm light for nursery or midnight snacks

$14.44

Buy on Amazon

Kindle E-reader

Personally, one of my favorite things to do on a sea day is sit down on the deck and read a good book. It’s hard for me to get through a book in the normal hustle and bustle of every day life, but on a cruise I have no problem. I hate having to carry books though, they’re heavy and take up packing space. Instead, opt for an E-reader.

The Kindle holds thousands of books so you can easily bring a variety of books to choose from. Trying to read a normal tablet or phone screen while in direct Caribbean sun is difficult, but the Kindle uses an e-Ink screen that looks just like paper. You’ll have no problem reading in the sun.

Amazon Kindle 16 GB (newest model) – Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience – Black

• The lightest and most compact Kindle – Now with a brighter front light at max setting, higher contrast ratio, and faster page turns for an enhanced reading experience.
• Effortless reading in any light – Read comfortably with a 6“ glare-free display, adjustable front light—now 25% brighter at max setting—and dark mode.
• Escape into your books – Tune out messages, emails, and social media with a distraction-free reading experience.
• Read for a while – Get up to 6 weeks of battery life on a single charge.
• Take your library with you – 16 GB storage holds thousands of books.

$84.99

Buy on Amazon

This version is waterproof, so you don’t have to worry about splashes from a pool, hot tub, or a little sea mist.

Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7″ glare-free display and weeks of battery life – Black + 3 Months of Kindle Unlimited (with auto-renewal)

• Our fastest Kindle ever – The next-generation 7“ Paperwhite display has a higher contrast ratio and 20% faster page turns.
• Ready for travel – The ultra-thin design has a larger glare-free screen so pages stay sharp no matter where you are.
• Escape into your books – Your Kindle doesn’t have social media, notifications, or other distracting apps.
• Battery life for your longest novel – A single charge via USB-C lasts up to 12 weeks.
• Read in any light – Adjust the display from white to amber to read in bright sunlight or in the dark.

$124.99

Buy on Amazon

Snorkel Set

If you’re going to be visiting a cruise line’s private island, save some money and bring your own snorkel. For close to the price they’d charge you, you can have a snorkel you can use over and over again. Even better, you don’t have to worry about someone else’s germs on it.

I purchased this snorkel in 2018 and have used it at Half Moon Cay and while traveling in Bali. I highly recommend it. Some people prefer the full face shield snorkels, but I just don’t like the look of them.

Greatever Dry Snorkel Set,Panoramic Wide View Anti-Fog Scuba Diving Mask,Professional Snorkeling Gear for Adults Kids

• AFTER SALES SERVICE：As long as you are our customers,since the day you buy snorkel set. We will provide 24-hour uninterrupted service. We sincerelly believe we will bring the customers the most satisfied buying experience.
• ANTI FOGGING AND NO LEAKING: Greatever snorkeling set use the most stable dry floating valve design,and the flexible breath tube is effortless to breath and drain,the diving mask is made of tempered galss lenses which can prevent strong ultraviolet rays,and the lens surface has been specially anti-fog treatment.
• CLEAR LENSES AND PANORAMIC VIEW: This mask features a single layer of tempered glass lens designed for snorkeling,swimming and scuba diving,the skirt is made of soft hypoallergenic transparent silicone,the ultra visibility provided by the single lens and the unusual shape of the frame extend in all directions.

$28.49

Buy on Amazon

Water Shoes

When cruising, you may visit some of the most pristine white sand beaches in the world. But you also may end up on a rocky or rough beach where you’d want water shoes You may also be on an excursion where you’re swimming in rivers or waterfalls where you need protection for your feet. Even just walking around a water park, having these shoes protect your feet from the hot pavement.

A lightweight pair of water shoes in invaluable. You can buy really thin water shoes, also called water socks sometimes, but I recommend more sturdy ones so they’ll be good for all kinds of excursions.

Zhuanglin Men’s Quick Drying Aqua Water Shoes,3-Second Drainage & All-Terrain for Swimming,Hiking,Yoga

$15.19

Buy on Amazon

SEEKWAY Water Shoes for Women Adult Quick-Dry Aqua Sock Barefoot Men for Beach Swim River Pool Lake Hiking Kayaking Surfing Gradient Dark Grey

• SEEKWAY： Not just for protection, but also for company.
• All-round Protection：Thick rubber soles and a toe cap keep your feet completely protected from sharp objects and provide great cushioning. The 3D non-slip treads provide exceptional grip even in slippery conditions. This makes it a great choice for outdoor sports.
• Comfort & Flexibility：The shoe has an elastic vamp that fits snug on your feet and the “convenient overshoes” design means it’s easy to slip on and off. Coupled with its light weight and no clunky, you won’t tire of wearing them!

$16.13

Buy on Amazon

Seasickness Medicine

Personally, in all my cruises, I’ve never gotten seasick, but I have been on cruises with people that were. For those who don’t mind medication Bonine is an inexpensive solution. It works similarly to Dramamine, but because it’s taken only once per day, users report feeling less drowsy.

Bonine 48 ct. Non Drowsy Motion Sickness Relief, Sea Sickness, Car Sickness, Nausea, & Vomiting – Meclizine HCI 25mg, Travel-Sized – Raspberry Chewable Tablets

• TAKE BACK THE DAY: Why let nausea or motion sickness ruin your day? With 48 total tablets of 25 mg of Meclizine HCI, this powerful non-drowsy antiemetic will keep nausea away so you can get back to doing what you love.
• NON-DROWSY RELIEF: No time to get drowsy from treating your motion sickness? Bonine’s non-drowsy chewable tablets are effective, safe, & last 24 hours so you can go about your day without feeling tired or sluggish.
• CONVENIENT CHEWABLES: Bonine chewable motion sickness tablets are a perfect addition to your travel kit – no water needed! Treat your symptoms quickly and easily with this raspberry flavored chewable tablet anywhere you may need them.

$14.39

Buy on Amazon

A ropes course is similar to an obstacle course, but you’re usually anywhere from 20 to 30 feet in the air. You’ll find rope bridges, swinging steps, and narrow platforms that you have to wind your way through. These courses challenge you both physically and mentally as you figure out the best way to complete each obstacle.

Throughout the course, you’re clipped into a harness that travels along with you, so if you fall, you can climb right back up. You’ve probably seen these on TV or in movies, and maybe you’ve even tried a few land-based ropes courses before. But doing one at sea brings a whole new level of complexity.

The First Ropes Course at Sea

When Carnival Magic debuted in 2011, it brought the first ropes course at sea. It featured two 230-foot courses suspended over SportsSquare on Deck 12. The course was directly over the mini-golf area, which made it feel even more thrilling.

It was an immediate hit, and now several cruise ships across different lines offer some type of ropes course. See the list below.

Carnival’s SkyCourse

Carnival has its SkyCourse on many of its ships. Typically, these courses have around 20 obstacles, and the course itself is suspended above SportsSquare. For each obstacle, you can choose the beginner or intermediate route. That means you can do the course twice and have a different experience each time.

On Carnival’s Excel Class ships, Mardi Gras, Carnival Celebration, and Carnival Jubilee, Carnival takes the thrill to another level by adding a zip line element to the course. You step off a platform and glide over the side of the ship to another platform. It looks absolutely terrifying or thrilling, depending on how you look at it.

Norwegian Ropes Course

Some Norwegian Cruise Line ships also have ropes courses. Norwegian’s courses are bigger than Carnival’s, with roughly 40 to 100 elements depending on the ship. The largest-at-sea ropes course is on Norwegian Escape.

Norwegian’s course is known for The Plank, where you walk out on an 8-foot beam that extends off the side of the ship, putting you high above the waves below.

Norwegian is also bringing back ropes courses on its newest ships. It will add an 82-foot ropes course to Norwegian Aura, the fifth Prima Class ship when it debuts in 2027 and also the sixth, yet-to-be-named Prima Class ship.

MSC Ropes Courses

Not to be outdone, MSC Cruises has also introduced ropes courses on some of its newer ships. The type of course depends on the ship.

Himalayan Bridge

Himalayan Bridge was MSC’s first take on a ropes course, debuting with MSC Meraviglia in 2017. This skywalk is suspended roughly 195 feet above sea level and includes a series of obstacles with different route options. You’ll find this style of ropes course on select Meraviglia and Meraviglia Plus Class ships.

High Trail Ropes Course

MSC’s World Class ships are the line’s biggest yet, and when MSC created these massive ships, it wanted to think big, including with the ropes course. On MSC World America, the cruise line worked with RCI Adventure Products to introduce the High Trail Ropes Course.

This two-level Sky Trail includes two Sky Rail zip line sections, one of which is nearly 100 feet long, along with 25 different obstacles. The top platform sits about 25 feet above the deck and more than 250 feet above sea level.

Cost for Ship Ropes Courses

One nice thing about ropes courses on cruise ships is that they’re free! A ropes course on land can vary between $20 and $100 depending on the course’s length and complexity, so it’s great to have access to one at no extra cost. Why not try it on your next cruise and see what all the fuss is about? It’s another way to make your cruise a memorable experience.

On Carnival and Norwegian, you don’t have to make a reservation; just walk up during operating hours and get on line. On MSC, check the app once you’re onboard. Reservations may be used to help manage the queue, but the course is still included.

Requirements for Cruise Ship Ropes Courses

Requirements vary by cruise line and can sometimes vary by ship, so always check the posted rules once you’re onboard.

Generally speaking, you must be at least 48 inches tall to go on the ropes courses from any of the cruise lines. For Carnival, there is a 300-pound weight limit, or 275 pounds on Carnival Vista. For MSC, there’s also a 300-pound maximum.

Closed-toe shoes are required. It’s also highly recommended that you wear a T-shirt or clothing that protects your skin from the harness and ropes (MSC requires a T-shirt).

Also, no cameras or phones are allowed on the course, so station a friend or family member nearby to take pictures of your daring experience.

My Experience on Carnival Horizon’s Ropes Course

I’ve tried the SkyCourse on Carnival Horizon; see the cruise blog here. It definitely pushed me to my limits. While it’s much shorter and less complicated than some ropes courses I’ve tried on land, it has the added complexity of the ship swaying and the ocean breeze pushing you around.

I tried it on day 1 of the cruise, shortly after the muster drill, and there was no line at all. On other sea days, there was a bit of a wait, but it was usually no more than 10 or 15 minutes.

The staff got me suited up in the harness and explained how it worked. Each obstacle had two options, usually an easier one and a harder one. And with that, I was off. Some obstacles were relatively easy, but others left my heart pounding as I tried to figure out how to cross. The swaying of the ship didn’t make it any easier. Of course, the harness would catch me if I fell, but that didn’t stop the fear.

The course itself took about 15 to 20 minutes and was a lot of fun. The area had lockers you could use for your loose belongings, which was really helpful since you didn’t have to run back to the cabin.

One of the great benefits of a ropes course at sea is that you get some spectacular views while you’re up there trying to make your way through the obstacles. Seeing miles of blue water while you’re walking the course is very relaxing, and, surprisingly, it was less scary than seeing people playing mini-golf in SportsSquare below me. The most humbling part was when my heart was pounding as I stood on a platform, getting ready to cross an obstacle, while a 10-year-old just flew right over it with no problem.

Where Can You Find a Cruise Ropes Course?

Try a ropes course for yourself on any of these ships:

• Carnival Breeze
• Carnival Celebration
• Carnival Festivale
• Carnival Firenze
• Carnival Horizon
• Carnival Jubilee
• Carnival Magic
• Carnival Mardi Gras
• Carnival Panorama
• Carnival Radiance
• Carnival Sunrise
• Carnival Sunshine
• Carnival Tropicale
• Carnival Venezia
• Carnival Vista
• MSC Grandiosa
• MSC Virtuosa
• MSC World America
• MSC World Asia
• MSC World Atlantic
• MSC World Europa
• Norwegian Aura
• Norwegian Breakaway
• Norwegian Escape
• Norwegian Getaway

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Port Availability Issues Cited as the Reason

In a communication sent to affected guests and travel agents, Norwegian said the issue was “port availability.”

“While we try to maintain original itineraries as much as possible, at times modifications are made to optimize voyages due to changing port availability. As a result of port availability, Norwegian Viva’s sailings from January 2, 2028, through July 23, 2028, have been cancelled.”

What Happens If You Were Booked?

Guests who are booked on one of the canceled sailings will automatically receive a full refund to the original form of payment used for the booking. Refunds will begin processing within 30 days of the June 1, 2026, cancellation announcement. Guests who used Future Cruise Credits will have those refunded to their Latitudes Rewards account within days of the cancellation.

In addition to the full refund, Norwegian is offering impacted guests a 10% Future Cruise Credit that can be applied toward any published sailing through December 31, 2028. The credit becomes available beginning June 8, 2026.

For guests still wanting to sail from San Juan, the twin sister ship, the Norwegian Prima, is still sailing there from January to April 2028. It will offer similar destinations, including the British Virgin Islands, St. Kitts, Barbados, St. Lucia, St. Maarten, and the U.S. Virgin Islands. Unfortunately, there are no similar options for those who booked cruises sailing from late April through July.

Big Impact on the Local Economy

It was big news when Norwegian first announced it would be porting two of its ships, Prima and Viva, out of San Juan in 2028. It would bring over 8,000 guests to the island each week, booking hotels, going to restaurants, and using local transportation. Now they will lose a significant amount of revenue. According to the W Journal, this could result in a loss of $17 million in travel revenue for the area.

Norwegian Viva Is Moving to Short Bahamas Sailings

While all the details haven’t been released yet, according to the letter sent to guests, the Viva will redeploy to Miami, where it will offer short Bahamas getaways. They will visit Norwegian’s private island, Great Stirrup Cay.

It’s in line with what leadership has said on investor earnings calls over the last few quarters. The company wants to focus on shorter Caribbean sailings and private destinations rather than longer cruises to more exotic ports of call.

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Recently, we’ve seen Royal Caribbean remove the top level of the popular music venue on Ovation of the Seas to add more slot machines. On Harmony of the Seas, the cruise line removed adult-only deck space to make room for additional cabins.

That’s what makes Valiant Lady’s refresh stand out. Rather than focusing on ways to generate more revenue, many of Virgin Voyages’ changes address real pain points from the ship’s original design and make public spaces more comfortable, functional, and enjoyable for guests.

Razzle Dazzle Becomes Ariya by Razzle Dazzle

Like we’ve seen on sister ships Brilliant Lady and Scarlet Lady, Valiant Lady’s Razzle Dazzle has been changed. It’s now called Ariya by Razzle Dazzle, one of the first Indian sit-down restaurants on a cruise ship sailing out of North America.

Virgin Voyages first told us about this change back in March (read about it here), but the renders didn’t do it justice. It’s almost unrecognizable. The warm tones and pops of green from the plants give the space a whole new feel. It’s a far cry from the visually busy and somewhat gaudy Razzle Dazzle experience from before.

The restaurant’s menu was made in partnership with celebrity chef Maneet Chauhan, who you may have seen on Chopped and various other Food Network shows. Some of the dishes on the menu will be lamb shank biryani, Goan curried mussels, puffed rice & avocado chaat, and tandoori pistachio-crusted snapper.

The Athletic Club

One of my biggest “misses” when I sailed Valiant Lady was The Athletic Club, located at the back of Deck 18. Normally, this premium space would offer amazing ocean views that would be highly desirable. Other ships, like Norwegian’s Prima class, put their pricey The Haven area here. But when the ship debuted, Virgin Voyages made the odd choice of blocking all the views and putting the beds all facing inward, effectively wasting the space. I remember looking down during sail away and watching people standing on the beds trying to peek over the railing.

Now, they’ve improved it to the new design that debuted on Brilliant Lady. The whole deck now has clear glass partitions, and the beds face the ocean. They also added shaded areas in the middle, which provide much-needed shade from the hot Caribbean sun.

They kept the large cargo nets, which were very uncomfortable and felt like a gimmick, but Virgin vastly improved this space as a whole.

Grounds Club Too

Located in The Galley, Virgin Voyages’ take on the buffet, Grounds Club Too, is the second location to get premium specialty coffee drinks. The space would be busy during the day, but deserted at night. Virgin Voyages optimized the design by giving it a full bar from late afternoon on and adding comfortable seating in the area. It makes it a great stop for a cocktail before dinner at nearby Gunbae or after evening events.

The Manor

The Manor is the large two-story club and entertainment space on Valiant Lady. While it is really sizable, the actual dance floor felt very tight and compact. Virgin Voyages improved on this design by removing some raised platforms, giving more space and better sightlines for everyone.

On the Rocks

On the Rocks is one of the best performance spaces at night for live music. It’s on the lower level of The Roundabout, the heart of the ship. But the performance space was tucked away in an awkward corner, with little seating offering views of the performers.

Virgin Voyages took out a curved wall and moved the band stage closer to the back. Not only did it free up more seating, but it also added more natural daylight and improved sightlines.

The Roundabout

Speaking of The Roundabout, it also had a makeover that improves functionality. The space has better seating options and makes it a place you can hang out, not just walk through. Comfy seating in a variety of configurations can be found here, great for day or night use.

In addition, they’ve revamped the Draught Haus bar. Previously, dividers made the space feel closed off, and many sailors would overlook it. They’ve now opened it up more and added better seating to make it more usable as an actual bar.

The Dock

The Dock is the exterior promenade-level outdoor space where you can watch the ship’s wake while enjoying refreshing cocktails, light bites, and live music. It was absolutely one of my favorite spots on Valiant Lady, so it’s great to see some minor improvements. They relocated the stage so more guests could see the performer and added a windscreen to make the space more usable in high winds and more challenging weather.

New Retail Opportunities

Valiant Lady also has some new places you can shop onboard. They’ve added TAG and Pandora in the shops area. They’ve also relocated the VV Brand Shop, giving this popular store much more merchandising space for a wider selection of Virgin-branded options. My Valiant Lady T-shirt, which I bought on board is still one of my favorite T-shirts. It’s so comfy.

New Events and Entertainment

It’s not just about new venues. Entertainment has also been refreshed with 20 different “Happenings” events led by the entertainment staff onboard.

New Shows and Game Shows

The main theater on Valiant Lady, The Red Room, has a new game show called “Sink or Swim” and a new event, “Sports Smarts,” which blends physical challenges with sports trivia.

In The Manor, they’ve added “Pay Attent!on,” which is a vintage TV-style game show, and “Nice Box!,” a mystery retail event.

Food and Drink Experiences

The Foodie, the entertainment staff member whose expertise is all things food and drinks, also has some new activities. You can see Virgin Voyages is doubling down on the options and what they’ve always said: there’s something for everyone on the ship. From the extrovert who wants to be at all the parties, to the introvert who wants to relax and rejuvenate, to someone who wants to learn something new while enjoying the relaxing sea vibes.

Virgin Voyages describes them as:

• Extra Virgin: “Aperitivo Club” explores classic spritzes, premium olive oils, and the art and science behind pasta pairings.
• “Trust Your Tongue” tests unconventional culinary combos while rating and ranking these unusual flavors at Test Kitchen.
• “Espresso Yourself” pours three espresso martinis, live music, and coffee-inspired art into a tasting that becomes more than just a drink.
• “Sweet Aft Matcha” invites Sailors to get their whisk on while sampling the rich history, flavor pairings, and versatile delights of matcha.

More Laid-Back Activities

And for those who want a more relaxing and laid-back vibe, there are new experiences as well. “Silent Sweat” is a health-focused take on the Silent Disco where guests put on headphones and go through a workout while enjoying the amazing views at the top-deck location, The Perch. Or go to the highly popular VHS workout, but with a new twist. “VHS Volume 2: The Great British Burn Off” has a British pop theme.

Creative and Intellectual Activities

You can also express your artistic side with new hands-on activities, “Upcycle Club,” “Knot Today,” and “Hooked,” which turn reclaimed materials, ropework, and crochet into tactile take-home memories.

For more intellectual activities, try “Check, Please,” which is a social chess tournament, or “Knees Up,” a proper pub quiz. Or you can try activities like “Destination Unknown” or “Stargazers” for map-based adventures and beautiful stargazing at night on The Dock.

My Take: Some Really Impressive Changes for Valiant Lady

Valiant Lady is only 4 years old and didn’t really need any major changes, but at the same time, Virgin Voyages has learned a lot about cruise ships since the ship debuted in 2022. It’s really nice to see Virgin take those learnings and apply them to improve an already solid cruising experience. These changes aren’t drastic, but they could make your sailing more enjoyable. Many of the changes above address pain points I mentioned during my sailing on Valiant Lady (follow that cruise blog here).

Kudos to Virgin Voyages for continuing to invest in the experience.

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Introducing Captain’s Club Milestone Benefits

Celebrity’s loyalty program, called Captain’s Club, has 6 different tiers: Preview, Classic, Select, Elite, Elite Plus, and Zenith. Members move between the tiers by getting points, rather than collecting nights like on other cruise lines.

According to Celebrity Cruises President Laura Hodges Bethge, the biggest complaint she hears about the loyalty program is the large gap between tiers at the highest level. Once you qualify for Elite Plus, you need 2,250 points to get to Zenith. To put that in perspective, that’s 750 nights in a standard veranda cabin or 187 nights if you stay in a Royal Suite.

“You want something more to strive for. Something more aspirational. Specifically between Elite Plus and Zenith,” she said in a video announcing the change.

To help bridge that gap, Celebrity has introduced Milestone Benefits. These benefits come on top of the benefits guests already receive for being at their current status.

1,500-Point Milestone (Elite Plus)

When you get halfway to Zenith, you’ll reach this new milestone where you get all the Elite Plus benefits, plus:

• Double the Wi-Fi (480 minutes of premium Wi-Fi)
• 20% off specialty dining (up from 15%)
• One complimentary digital photo
• Surprise in-room amenity on your milestone sailing

2,250-Point Milestone (Elite Plus)

When you get 75% of the way to Zenith, you’ll reach this new milestone where you get all the Elite Plus benefits, plus:

• Triple the Wi-Fi (720 minutes of premium Wi-Fi)
• 25% off specialty dining (up from 15%)
• One complimentary digital photo
• Surprise in-room amenity on your milestone sailing
• Extend Your Stay for additional onboard time, when available

3,000-Point Milestone (Zenith)

• 35% off specialty dining cover charge (25% previously)
• Three complimentary digital photos
• Surprise in-room amenity on your milestone sailing

6,000-Point Milestone (Double Zenith)

• Receive all 3K benefits, plus:
• One specialty lunch on embarkation day of every sailing
• One specialty dinner on any day of your milestone sailing
• Champagne delivered on your milestone sailing and an in-room amenity
• Another 7-night complimentary cruise in an AquaClass stateroom

9,000-Point Milestone (Triple Zenith)

• Receive all 3K benefits, plus:
• 7-night complimentary Caribbean or Bermuda cruise now in a Sky Suite
• One specialty lunch on any day of every sailing
• One specialty dinner on any day of your milestone sailing
• Champagne delivered on your milestone sailing and an in-room amenity

These Milestones Are on Top of Existing Benefits

Again, all these milestones are on top of the benefits already received at those levels, which can include complimentary Premium Wi-Fi, complimentary drink packages, laundry, and more.

You can see all the benefits here.

You can watch the announcement here:

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Great Tides Waterpark Opens September 4, 2026

Today, Norwegian announced that Great Tides Waterpark will open on September 4, 2026. The water park is an additional fee and requires guests to purchase access.

Norwegian is also offering the ability to reserve one of ten private cabanas for up to 6 guests. These cabanas include admission to the water park and a shaded place to relax right by the waterslides.

Passes Go on Sale May 28

Guests on sailings that visit Great Stirrup Cay on or after September 4 can pre-purchase passes to Great Tides Waterpark starting May 28. At the time of publication, Norwegian has not released how much it will cost. In a webinar for travel agents, John Chernesky, senior vice president of North American sales, indicated that pricing will be dynamic and vary from sailing to sailing, but over time, “we’ll have general trends” for pricing.

Passes include access to the waterpark, access to lounge chairs and umbrellas (based on availability), towels, and complimentary lockers.

What’s in Great Tides Waterpark

Great Tides Waterpark is nearly 6 acres and designed to offer a full day of water fun for the whole family.

• 19 total slides
• Tidal Tower, a 170-foot slide tower
  • Breakaway Blasters, water coasters with downhill drops and uphill blasts
  • Whitewater Dash, two body slides
  • Rapid Mat Racers, featuring head-first racing fun
  • 2 inner tube nautilus slides
• An 828-foot-long “dynamic” river with multimedia effects and swim-up bar
• A 9,000-square-foot kids’ splash zone with 9 slides and an oversized tipping bucket
• Cliff jumping areas
• The Grotto Bar, a hidden cave bar beneath the family slide

The area will also have three all-new food trucks, so you don’t have to leave the park midday to grab a bite between all the slides.

Comparing Norwegian and Royal Caribbean’s Water Parks

It’s hard to talk about Norwegian’s new water park without talking about Royal Caribbean’s Thrill Waterpark at Perfect Day at CocoCay, especially because you can literally see one while standing in the other.

Norwegian’s overall water park footprint is smaller, coming in at nearly 6 acres compared to Royal Caribbean’s 9 acres. But Norwegian does have more slides, with 19 versus 14 at Thrill Waterpark. Norwegian’s slide tower also takes the crown, pun intended, from Royal Caribbean. The 170-foot Tidal Tower is taller than Royal Caribbean’s Daredevil’s Peak, which stands at 135 feet.

There are a few other differences. While Royal Caribbean’s Thrill Waterpark has a wave pool, Norwegian instead has an 800-foot-long dynamic river. Great Tides Waterpark is also has the highest cliff jumping platforms in the Caribbean where guests can try 10- and 15-foot plunges. The area also features 8 children’s slides in the splash area, while Royal Caribbean’s Thrill Waterpark does not really focus on younger kids. Instead, Royal Caribbean offers two complimentary kids’ splash areas elsewhere on the island.

With pricing still unknown, the big question will be whether Great Tides Waterpark feels like a worthwhile add-on once guests are already on Great Stirrup Cay. But on paper, Norwegian is clearly trying to go head-to-head with Royal Caribbean’s Thrill Waterpark, and in a few areas, it may even have the edge.

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These ports are not treated quite like “private destinations,” which are usually designed as an extension of the cruise ship experience and are often partially owned by the cruise line in addition to local ownership. One example is in Roatan, Honduras, where Carnival has given its cruise port a makeover.

Mahogany Bay Becomes Isla Tropicale

Mahogany Bay in Honduras first opened in 2009 and is exclusively for Carnival Corporation ships, including Carnival, Princess Cruises, Holland America Line, and others. The destination is probably best known for its picturesque chairlift that guests can take from the main port shopping area to the beach. It offers beautiful views of the ship along the way.

The beach has thousands of free loungers and palm trees, along with turquoise blue waters overlooking the two cruise ships that can dock there.

But Carnival has made some upgrades, and in the process, renamed the port Isla Tropicale. The new logo includes a large hummingbird, a nod to the 40 species of hummingbirds that live in Honduras.

Guests who have previously visited Mahogany Bay probably remember the steep, inclined walk up from the ship to the main shopping area, which has a few restaurants, bars, and stores. That walk and shopping area still remain, except now with the new Isla Tropicale logo.

Closer to the beach is the new addition, which Carnival named Mangrove Bay. It added 48,000 square feet of space, including a pool with a swim-up bar, splash pad, and cabanas for rent.

The beautiful beach still remains, as do the private cabanas at the end of the beach.

Isla Tropicale Is Still a Cruise Port, Not a Private Destination

While the lines are getting quite blurred between the two, Isla Tropicale remains a cruise port, not a private destination. That means there is no included food, the ship’s Wi-Fi does not work on shore, and guests cannot charge purchases to their ship account.

The pool and loungers are complimentary, though.

My Take: A Nice Improvement, But I’m Not Sure It Was Necessary

First off, I’m not sure why Carnival felt that it had to rename the port. Mahogany Bay seemed fine to me, but maybe they had a negative guest experience at the port, so they were trying to get rid of that association.

A large pool at no extra cost is certainly a nice addition to a cruise port, but I don’t know how necessary it is. Mahogany Bay already had a beautiful beach with plenty of loungers. Adding a pool might help people who do not like the ocean, but it did not seem like something the port was missing.

One thing I liked about Mahogany Bay was how close the cruise port was to the ship. I sailed there on Carnival Celebration (see the blog here), where we booked an excursion through the cruise line. The excursion was for the whole morning, so the bus let us off, we walked back to the ship for lunch, and then went back to the beach, taking the chairlift on the way, for a few hours in the afternoon.

It was nice to add in as part of the day, but for me, it was not necessarily a full-day destination.

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The update applies to the beverage package offered through Norwegian’s “Free at Sea” promotion. That name has always been a little confusing, since the package still includes a required daily charge, and that charge is now going up for some sailings starting May 1, 2026.

12% Increase for Free at Sea Beverage Package for Short Sailings

Effective for sailings booked on or after May 1, 2026, Norwegian is increasing the daily charge for the Unlimited Beverage Package when it is selected as part of the Free at Sea offer on shorter sailings.

For cruises that are 2 to 5 nights long, the charge is increasing from $28.50 per person per day to $32 per person per day. That’s a 12.3% increase.

For sailings that are 6 nights or longer, the charge remains $28.50 per person per day.

Why Short Cruises May Be Different

Norwegian has not said why this increase only applies to 2 to 5-night sailings. Most likely, it’s because guests on short sailings may use the drink package differently than guests on longer trips. A weekend cruise or quick getaway can be more bar-focused, with passengers trying to fit more of the vacation experience into fewer days.

Carnival Cruise Line has used a similar structure in the past, implementing higher prices for its CHEERS! drink package on shorter cruises, but has since walked back that decision.

“Free at Sea” Still Isn’t Fully Free

This is the part that may stand out most to passengers. The promotion is called Free at Sea, but the beverage package still carries a required daily charge. Norwegian previously referred to that added cost as a gratuity, but more recently has described it as a service charge.

Either way, it functions the same for passengers. If you select the Unlimited Beverage Package as part of the Free at Sea offer, you pay a daily amount per person.

That is not unusual in the cruise industry. Cruise lines often advertise bundled perks, then add taxes, fees, gratuities, or service charges depending on the offer. But the wording matters. When a guest sees “free drinks” or Free at Sea, it is easy to assume the package is fully included. This change is a reminder that the final checkout price is what matters most.

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Must Purchase By May 17, 2026

Carnival is not ready to make this a regular offer yet. Instead, they are offering these value bundles from April 17 to May 17, 2026. The offer is valid on all sailings departing through December 31, 2026. Packages must be purchased through My Cruise Manager.

Guests Receive Savings of 20% or More

There are still two plans available: the Essential Value Package for $50 per person per day, and the Ultimate Value Package for $90 per person per day. (Guests in Australia should visit Carnival.com.au to find prices in local currency).

These value packages are a good deal if you were already planning to purchase a drink package and internet. The savings from just the drink package and the internet plan amount to 20% for the Essential Value Package and 22% for the Ultimate Value Package. Your savings can increase even more if you take advantage of the shore excursion, specialty dining, spa treatment, or photo package discounts.

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