Celebrity Adds New Perks for Its Most Loyal Cruisers
A lot has been said about loyalty programs over the past two years, from Royal Caribbean Group and Norwegian Cruise Line Holdings extending loyalty programs across all their brands to Carnival gutting its loyalty program. Royal Caribbean and Celebrity’s Points Match and Points Choice, where your levels get matched across the brands, and you can decide which program your points go to, have been incredibly popular. Now, Celebrity is helping reward its most loyal Captain’s Club members with some additional benefits.
Introducing Captain’s Club Milestone Benefits
Celebrity’s loyalty program, called Captain’s Club, has 6 different tiers: Preview, Classic, Select, Elite, Elite Plus, and Zenith. Members move between the tiers by getting points, rather than collecting nights like on other cruise lines.
According to Celebrity Cruises President Laura Hodges Bethge, the biggest complaint she hears about the loyalty program is the large gap between tiers at the highest level. Once you qualify for Elite Plus, you need 2,250 points to get to Zenith. To put that in perspective, that’s 750 nights in a standard veranda cabin or 187 nights if you stay in a Royal Suite.
“You want something more to strive for. Something more aspirational. Specifically between Elite Plus and Zenith,” she said in a video announcing the change.
To help bridge that gap, Celebrity has introduced Milestone Benefits. These benefits come on top of the benefits guests already receive for being at their current status.
1,500-Point Milestone (Elite Plus)
When you get halfway to Zenith, you’ll reach this new milestone where you get all the Elite Plus benefits, plus:
- Double the Wi-Fi (480 minutes of premium Wi-Fi)
- 20% off specialty dining (up from 15%)
- One complimentary digital photo
- Surprise in-room amenity on your milestone sailing
2,250-Point Milestone (Elite Plus)
When you get 75% of the way to Zenith, you’ll reach this new milestone where you get all the Elite Plus benefits, plus:
- Triple the Wi-Fi (720 minutes of premium Wi-Fi)
- 25% off specialty dining (up from 15%)
- One complimentary digital photo
- Surprise in-room amenity on your milestone sailing
- Extend Your Stay for additional onboard time, when available
3,000-Point Milestone (Zenith)
- 35% off specialty dining cover charge (25% previously)
- Three complimentary digital photos
- Surprise in-room amenity on your milestone sailing
6,000-Point Milestone (Double Zenith)
- Receive all 3K benefits, plus:
- One specialty lunch on embarkation day of every sailing
- One specialty dinner on any day of your milestone sailing
- Champagne delivered on your milestone sailing and an in-room amenity
- Another 7-night complimentary cruise in an AquaClass stateroom
9,000-Point Milestone (Triple Zenith)
- Receive all 3K benefits, plus:
- 7-night complimentary Caribbean or Bermuda cruise now in a Sky Suite
- One specialty lunch on any day of every sailing
- One specialty dinner on any day of your milestone sailing
- Champagne delivered on your milestone sailing and an in-room amenity
These Milestones Are on Top of Existing Benefits
Again, all these milestones are on top of the benefits already received at those levels, which can include complimentary Premium Wi-Fi, complimentary drink packages, laundry, and more.
You can see all the benefits here.
You can watch the announcement here:
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