Cruising

Virgin Voyages Launches Massive Status Match Program Covering 35+ Travel Brands

Virgin Voyages just announced one of the widest status match programs the cruise industry has ever seen. The status match is not just for cruisers; they will match elite status in more than 35 airline, hotel, and cruise loyalty programs.

This promotion comes at a time when certain other cruise lines are cutting back on their loyalty programs. The adults-only cruise line says the goal is simple. Many travelers feel underappreciated by their current loyalty programs, and Virgin Voyages believes it can offer something better.

couple at a bar with cocktail on virgin voyages
Image credit: Virgin Voyages

Who Qualifies for the Status Match

Virgin Voyages will match elite status across a wide list of travel programs, including airlines, hotels, and other cruise lines. This round is significantly broader than a similar offer Virgin Voyages made in April 2024, which lasted only a couple of days and focused mainly on hotel and airline tiers.

Eligible Programs Include

Cruise Lines

Azamara Circle: Discoverer, Discoverer Plus, Discoverer Platinum
Carnival VIFP Club: Gold, Platinum, Diamond
Celebrity Captain’s Club: Select, Elite, Elite Plus, Zenith
Disney Castaway Club: Platinum, Pearl
Holland America Mariner Society: Three Star, Four Star, Five Star
MSC Cruises: Blue Diamond
Norwegian Latitudes Rewards: Gold, Platinum, Sapphire, Diamond, Ambassador
Oceania Club: Silver, Gold, Platinum, Diamond, President’s Circle
P&O Peninsular Club: Atlantic, Mediterranean, Caribbean, Baltic, Ligurian
Princess Captain’s Circle: Platinum, Elite
Royal Caribbean Crown and Anchor Society: Platinum, Emerald, Diamond, Diamond Plus, Pinnacle Club
Windstar Yacht Club: Three Star, Four Star

Airlines

Aerolineas Plus: Gold, Platinum
Aeroméxico Club Premier: Gold, Platinum, Titanium
Air Canada Aeroplan: 35K, 50K, 75K, Super Elite
Alaska Mileage Plan: MVP Gold, MVP Gold 75K, MVP Gold 100K
American AAdvantage: Platinum, Platinum Pro, Executive Platinum
Avianca LifeMiles: Gold, Diamond
British Airways Executive Club: Silver, Gold
Delta SkyMiles Medallion: Gold, Platinum, Diamond
Emirates Skywards: Gold, Platinum
JetBlue TrueBlue Mosaic: Mosaic 1, Mosaic 2, Mosaic 3, Mosaic 4
LATAM Pass: Platinum, Black, Black Signature
Lufthansa Miles and More: Senator, HON Circle
Qantas Frequent Flyer: Gold, Platinum, Platinum One
United MileagePlus: Premier Gold, Premier Platinum, Premier 1K
Virgin Atlantic Flying Club: Silver, Gold
Virgin Australia Velocity: Silver, Gold, Platinum, Platinum Plus

Hotels

Accor ALL: Gold, Platinum, Diamond
Best Western Rewards: Gold, Platinum, Diamond, Diamond Select
Choice Privileges: Gold, Platinum, Diamond
GHA Discovery: Gold, Platinum, Titanium
Hilton Honors: Gold, Diamond
IHG One Rewards: Gold, Platinum, Diamond
Marriott Bonvoy: Gold, Platinum, Titanium, Ambassador
Radisson Rewards: Premium, VIP
Sandals: Sapphire, Emerald, Diamond, Pearl, Ambassador
Wyndham Rewards: Gold, Platinum, Diamond

Virgin Voyages says about 50 million travelers worldwide hold a qualifying status.

virgin voyages the wake couple

What Do You Get With Loyalty Match?

If you submit your status to Virgin Voyages’ status match program, you will receive Blue Extras status, the mid-tier of their loyalty program, which typically takes three to four Virgin Voyages cruises to reach.

Blue Extras Includes

• 1 specialty coffee per day
• 1 bag of complimentary laundry service
• Exclusive cocktail event with Virgin Voyages crew and fellow Sailors
• Personalized Sailor Services support throughout the trip
• Access to special deals and entry into Virgin Voyages’ global rewards program

These benefits apply immediately on a guest’s first voyage once the match is approved.

virgin voyages loyalty program levels

Status Match Application Window

You must apply for the status match by Jan. 16, 2026 and book a voyage by March 31, 2026 to receive Blue Extras.

How To Apply

Travelers can submit their status match request at:
https://www.virginvoyages.com/sailing-club/status-match-loyalty-program

My Take: An Easy Program To Get People to Try Virgin Voyages

This is one of the broadest status match offerings I have seen from any cruise line. The biggest selling point is the lack of hoops. If you have elite status with nearly any major airline, hotel chain, or cruise line, you can get immediate perks on your first Virgin Voyages sailing. For travelers curious about the brand but hesitant to switch, this takes away much of the friction.

If you are considering a Virgin Voyages trip for 2026 or 2027, this status match is an easy win.

For my first sailing on Virgin Voyages, I matched my status from Royal Caribbean’s Crown and Anchor Society and immediately received the benefits. It was super easy and, especially for coffee drinkers, quite a nice perk. The cocktail party was really nice too. It was at the top-most part of the ship, The Perch, with champagne and sangria flowing as live music played and we enjoyed a beautiful sunset.

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Randy Young

Randy Young is the founder and editor-in-chief at Cruise Spotlight. He has been in marketing for 20 years and has been cruising for just as long. Over the years, he's worked with products like TVs, copiers, light bulbs, and EV chargers, but cruising has always been his passion. There's nothing Randy likes more than the first couple of hours on a ship, exploring every nook and cranny and seeing how it's different from everything else out there. He's known for providing detailed and analytical coverage of cruising to help cruisers get a comprehensive picture of a ship's offerings.